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Ice cream/frozen novelties are a food that is deeply rooted in Hispanic culture and fully enjoyed by U.S. Hispanics. Understanding certain nuances of their behavior in this category can help marketers win with these consumers. Download this POV to better understand how cultural connection to the ice cream category drives consumption.
Hispanic media consumption has evolved and is now composed by an array of seemingly endless channel selections, digital media options, and VOD that provide the many options for content- all fighting for the same audience engagement and time. Download this POV to learn how to better strategize, connect with and understand the Hispanic media landscape.
The U.S. Hispanic population and buying power are growing exponentially and it is important to understand these shoppers within their cultural context to uncover what really drives their purchase decisions. As this market grows, it is also transforming into more clearly defined shades of Hispanicity. Therefore, the need to further understand Hispanics from a beliefs and attitudes standpoint has become vital. Leveraging Culturati’s U.S. Hispanic Segmentation Model and additional quantitative and qualitative shopper insights, we developed a comprehensive and easy to use framework that enables an advanced understanding of the Hispanic shopper by looking beyond the numbers to reveal the values and cultural mindset that drive behavior, download this white paper to learn more!.
Healthcare is a personal and highly emotional category, therefore it is important for brands to demonstrate deep and empathetic cultural understanding when speaking to General Market and Ethnic consumers. Download this POV to learn about specific Hispanic and African-American cultural nuances in relation to healthcare that should be kept in mind when developing strategies and plans to reach these segments.
Using humor in advertising can be a great way to appeal to consumers, and this applies to U.S. Hispanic consumers as well. Download this Culturati POV to learn important information that will help you determine how to use this tactic effectively when targeting U.S. Hispanic consumers.
Cooking and baking are a big part of everyday life for U.S. Hispanic women. Download Culturati’s POV regarding this topic to learn about the following:
- Importance of Food & Cooking
- Approach to Meals & Snacking
- Approach to Ingredients & Shopping
Every year Culturati compiles information on the most important Hispanic/multicultural events in the top U.S. Hispanic cities. You can now download this comprehensive list for free!