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Syndicated Studies & POVs

Infographic: The Impact of Cultural Differences on Sports Engagement

Syndicated Studies

We are Thought Leaders in the new Total Market evolution and in-culture understanding. We have a variety of syndicated reports available for purchase that can save you thousands of dollars!
For elevated Thought Leadership and Syndicated Data please down below.

 

Infographic: The Impact of Cultural Differences on Sports Engagement

Infographic: The Impact of Cultural Differences on Sports Engagement

Sports are a popular form of entertainment for many people especially in the U.S. However, engagement levels are not the same across the board. You can better understand these nuances by leveraging Culturati’s Cultural MosaicTM Segmentation Model and Culturati’s Hispanic Segmentation Model. Download this infographic to learn more about how cultural differences impact sports engagement.

 

POV: Understand Hispanic Shopping Trends to Optimize Shopper Strategies

POV: Understand Hispanic Shopping Trends to Optimize Shopper Strategies

Changes in the economy, product landscape, and technology are driving Hispanic consumers to modify their shopping habits. This new information can help brand and shopper teams understand what shopper strategies will be most effective to generate incremental sales among Hispanic consumers.

 

POV: Understand Shifts in Hispanic Life Priorities for Greater Brand Resonance

POV: Understand Shifts in Hispanic Life Priorities for Greater Brand Resonance

Strong brand resonance is critical in today’s complex consumer environment and Culturati is committed to bringing you market trends and consumer insights to inspire stronger connections between people and brands. Take a look at this article that reveals Hispanic life priority shifts – it may spark some additional thinking on how to authentically connect with Hispanics.

 

POV:  Ice Cream and the U.S. Hispanic Consumer

POV: Ice Cream and the U.S. Hispanic Consumer

Ice cream/frozen novelties are a food that is deeply rooted in Hispanic culture and fully enjoyed by U.S. Hispanics. Understanding certain nuances of their behavior in this category can help marketers win with these consumers. Download this POV to better understand how cultural connection to the ice cream category drives consumption.

 

POV: Healthcare and the Multicultural Consumer

POV: A New Hispanic Media Landscape

Hispanic media consumption has evolved and is now composed by an array of seemingly endless channel selections, digital media options, and VOD that provide the many options for content- all fighting for the same audience engagement and time. Download this POV to learn how to better strategize, connect with and understand the Hispanic media landscape.

 

White paper: Uncover Differences in U.S. Hispanic Purchase Behavior to Drive Greater Success for Your Brands

White paper: Uncover Differences in U.S. Hispanic Purchase Behavior to Drive Greater Success for Your Brands

The U.S. Hispanic population and buying power are growing exponentially and it is important to understand these shoppers within their cultural context to uncover what really drives their purchase decisions. As this market grows, it is also transforming into more clearly defined shades of Hispanicity. Therefore, the need to further understand Hispanics from a beliefs and attitudes standpoint has become vital. Leveraging Culturati’s U.S. Hispanic Segmentation Model and additional quantitative and qualitative shopper insights, we developed a comprehensive and easy to use framework that enables an advanced understanding of the Hispanic shopper by looking beyond the numbers to reveal the values and cultural mindset that drive behavior, download this white paper to learn more!.

 

POV: Healthcare and the Multicultural Consumer

POV: Healthcare and the Multicultural Consumer

Healthcare is a personal and highly emotional category, therefore it is important for brands to demonstrate deep and empathetic cultural understanding when speaking to General Market and Ethnic consumers. Download this POV to learn about specific Hispanic and African-American cultural nuances in relation to healthcare that should be kept in mind when developing strategies and plans to reach these segments.

 

Using Humor in U.S. Hispanic Spanish–language Advertising

POV: Using Humor in U.S. Hispanic Spanish–language Advertising

Using humor in advertising can be a great way to appeal to consumers, and this applies to U.S. Hispanic consumers as well. Download this Culturati POV to learn important information that will help you determine how to use this tactic effectively when targeting U.S. Hispanic consumers.

 

U.S. Hispanic Food & Cooking Insights

POV: U.S. Hispanic Food & Cooking Insights

Cooking and baking are a big part of everyday life for U.S. Hispanic women. Download Culturati’s POV regarding this topic to learn about the following:

  • Importance of Food & Cooking
  • Approach to Meals & Snacking
  • Approach to Ingredients & Shopping

 

U.S. Hispanic & Multicultural Events

U.S. Hispanic & Multicultural Events

Every year Culturati compiles information on the most important Hispanic/multicultural events in the top U.S. Hispanic cities. You can now download this comprehensive list for free!

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