POV: Using Humor in U.S. Hispanic Spanish–language Advertising

We all know that using humor in ads can be a great way to appeal to U.S. Hispanic consumers, but humor can be a hit or miss.  With this POV you will learn what marketers need to consider to make humor work well in Spanish-language communication.

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  • Culturati Research & Consulting, Inc.
  • Phone: 858-750-2600
  • Email:

  • 9255 Towne Centre Dr, Suite 900
    San Diego, CA 92121