Insights Snapshot: Hispanics are voting for “safety” versus “change”
The increase in the number of Hispanic voters has many wondering how much weight Hispanics will pull in the upcoming presidential elections. To get a deeper perspective, we polled Hispanics from all acculturation levels to learn about their political standing and voting plans.
Download this Insights Snapshot to find out what percentage of Hispanics plan to vote, how they feel about the candidates and who they plan to vote for.
Hispanic media consumption has evolved and is now composed by an array of seemingly endless channel selections, digital media options, and VOD that provide the many options for content- all fighting for the same audience engagement and time. Download this POV to learn how to better strategize, connect with and understand the Hispanic media landscape.
White paper: Uncover Differences in U.S. Hispanic Purchase Behavior to Drive Greater Success for Your Brands
The U.S. Hispanic population and buying power are growing exponentially and it is important to understand these shoppers within their cultural context to uncover what really drives their purchase decisions. As this market grows, it is also transforming into more clearly defined shades of Hispanicity. Therefore, the need to further understand Hispanics from a beliefs and attitudes standpoint has become vital. Leveraging Culturati's U.S. Hispanic Segmentation Model and additional quantitative and qualitative shopper insights, we developed a comprehensive and easy to use framework that enables an advanced understanding of the Hispanic shopper by looking beyond the numbers to reveal the values and cultural mindset that drive behavior, download this white paper to learn more!.
Healthcare is a personal and highly emotional category, therefore it is important for brands to demonstrate a deep and empathetic cultural understanding when speaking to General Market and Ethnic consumers. Download this POV to learn about specific Hispanic and African-American cultural nuances in relation to healthcare that should be kept in mind when developing strategies and plans to reach these segments.
POV: Using Humor in U.S. Hispanic Spanish–language Advertising
Using humor in advertising can be a great way to appeal to consumers, and this applies to U.S. Hispanic consumers as well. Download this Culturati POV to learn important information that will help you determine how to use this tactic effectively when targeting U.S. Hispanic consumers.