Resources

POV: Using Humor in U.S. Hispanic Spanish–language Advertising

We all know that using humor in ads can be a great way to appeal to U.S. Hispanic consumers, but humor can be a hit or miss.  With this POV you will learn what marketers need to consider to make humor work well in Spanish-language communication.


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  • Culturati Research & Consulting, Inc.
  • Phone: 858-792-0500
  • Fax: 858-792-4030
  • Email: info@culturatiresearch.com

  • 12625 High Bluff Drive, suite 218
    San Diego, CA 92130