Healthcare is a personal and highly emotional category, therefore it is important for brands to demonstrate a deep and empathetic cultural understanding when speaking to General Market and Ethnic consumers. Download this POV to learn about specific Hispanic and African-American cultural nuances in relation to healthcare that should be kept in mind when developing strategies and plans to reach these segments.
Culturati Research & Consulting, Inc.
12625 High Bluff Drive, Suite 218
San Diego, CA 92130