Resources

POV: Healthcare and the Multicultural Consumer

Healthcare is a personal and highly emotional category, therefore it is important for brands to demonstrate a deep and empathetic cultural understanding when speaking to General Market and Ethnic consumers. Download this POV to learn about specific Hispanic and African-American cultural nuances in relation to healthcare that should be kept in mind when developing strategies and plans to reach these segments.


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  • Culturati Research & Consulting, Inc.
  • Phone: 858-792-0500
  • Fax: 858-792-4030
  • Email: info@culturatiresearch.com

  • 12625 High Bluff Drive, suite 218
    San Diego, CA 92130