Qualitative research is what feeds our curiosity and passion for continuous learning. We do not take information or numbers at face value – we are focused on and adamant about understanding the WHYs…and the deeply rooted beliefs, attitudes and values that drive the consumer and shopper mindset.
At Culturati we have developed a deep qualitative tool box composed of creative, and innovative advanced techniques that take learnings to the next level, yielding rich and breakthrough insights.
When it comes to getting up close and personal with consumers, we are the preferred partner for many Fortune 100 companies because of our qualitative expertise in cross-cultural research. Our unmatched success is driven by the following:
- Seasoned Moderators with extensive cross-cultural knowledge and unparalleled expertise in Hispanic culture. All moderators have been trained in advanced qualitative techniques, Consumer Connects, Visual Facilitation, Semiotics and Behavioral Economics
- Beyond a strong Moderator, a full team of 3 to 5 Culturati members are assigned to collaborate on your project to deliver relentless dedication in its execution (best-in-class, accurate recruiting and research logistics) and higher level thinking in its application. Senior Management works very closely with each Moderator to leverage over 75 years of combined experience in multicultural marketing. This allows Culturati to collectively deliver strategic solutions for your project and business needs.
- Deep research analysis by moderators who leverage a carefully crafted analysis plan and rigorous review process that ensures that the study results in powerful, actionable strategies for your business
- Leadership on paper that delivers strategic, engaging and visual reports that elevate the diffusion of research findings to your team and streamlines the process for you!