About Us

Rosalio Andrade

Sr. Project Coordinator, Group Manager

What makes you a Culturati?

Living in a country where cultural diversity is everywhere has taught me a lot about different people and their traditions, thus triggering me to become interested and eager to learn more about other peoples’ origin and customs. I am a Culturati because I have been a part of both the Mexican and American cultures and am enthusiastic about learning and understanding different cultures and their traditions.

How did you discover your Culturati nature?

Growing up around different cultures throughout my early years at home, school, and sports helped shape me to become the true Culturati I am today. The exposure to various cultures has always prompted me to ask cultural and regional questions to better understand where the person or their ancestors came from. It has always interested me to dig deeper to see how a cultural background affects the way each and every one of us acts and reacts to different situations.

What type of Culturati are you?
I am definitely an athletic Culturati. Having played soccer throughout the majority of my years has exposed me to numerous other cultures through travel and interaction with team members coming from diverse cultural backgrounds. I believe that through sports, there are no boundaries or language barriers that prevent you from being exposed to different cultures. From there one can see different traditions simply by their way of play, language, and actions.

What makes you a strong Culturati coordinator?

Living among different cultural backgrounds serves as a base to the importance of taking time to fully understand where people in distinct cultures come from. These cross-cultural experiences have triggered my interest in better understanding cultures and their markets. Taking the time to thoroughly learn and understand peoples’ actions based on their cultural background is vital when addressing them. Doing so makes me a strong Culturati team member; one who takes the time to learn peoples’ behaviors and with great communication skills, both in English and Spanish, can then share the information to those looking to fully understand a certain target market to better serve their needs.


  • Culturati Research & Consulting, Inc.
  • Phone: 858-750-2600
  • Email: info@culturatiresearch.com

  • 9255 Towne Centre Dr, Suite 900
    San Diego, CA 92121