Our Hispanic/ multicultural market research expertise allows us to build strong partnerships with some of the best companies in the world.
Sharing some of our insights
We know and understand U.S. Hispanic consumers. Contact us for a complimentary U.S. Hispanic Consumer Insights presentation.
Marketers are missing an opportunity of more than $670 billion from Bicultural U.S. Hispanics according to a new study released by Culturati. This groundbreaking study, a partnership with Procter & Gamble and Kraft Foods, indicates that U.S. Hispanics no longer follow the traditional path of acculturation and, therefore, traditional acculturation models based solely on language and demographics do not accurately segment the U.S. Hispanic population â€“ and in particular, the unique Bicultural segments. As such, a new segmentation model is needed in order to understand their distinct identities and values, and how these in turn shape their acculturation process â€“ or even their retroacculturation process. Click here to find out more!
Introducing the Learning Incubator’s Facebook App! This innovative research application expands the reach and power of this quick and cost efficient research community by: Enabling brands to interact with target consumers within their Facebook profiles; allowing for broader and faster distribution, more interactive conversations, and creating opportunities to incorporate Facebook marketing campaigns within research studies. Click here to find out more!
Would you like to be immersed and integrated into the Hispanic culture while interacting with your consumer?
Culturati’s Brand-to-Consumer Expoâ„¢ gives you and your team the unique opportunity to interact with U.S. Hispanic consumers in an easy-to-use and efficient way that will result in quality learnings. In-market surveys are conducted amongst Spanish-dominant Hispanics by your bilingual team members or, if requested, bilingual ethnographers can be present to interview consumers.
These expos are ideal for claims, icon or packaging evaluation and are held during selected large street festivals in key Hispanic markets to maximize the experiences for the brand team. Click here to find out more!
Ever wondered how fast you could run a “torture test” among 100% unacculturated Hispanics?
By using Culturati’s QuickEvalâ„¢, you can hear from 100 unacculturated U.S. Hispanic consumers in just a weekend! The QuickEvalâ„¢ is a small base-sized test that is administered to respondents via in-person intercept interviews in the top six U.S. Hispanic markets.
This tool will help you evaluate marketing materials on overall appeal, relevancy, communication effectiveness, persuasion and believability and compact on purchase interest. Click here to find out more!