- Culturati

- Culturati

Clients

Our Hispanic/multicultural market research expertise allows us to build strong partnerships with some of the best companies in the world.

ProcterandGambleCo

GeneralMillsInc

NovartisInternationalAG

Anheuser-BuschCompanies

DrPepperSnappleGroup

SaraLeeCorporation

HolidaySnacksLimited

TheWrigleCompany

ToyotaMotorCorporation

UnitedHealthGroup

PepsiCoIncorporated

BeamGlobalSpiritsandWine

Culturati News

U.S. Hispanic Insights

We know and understand U.S. Hispanic consumers. Contact us for a complimentary U.S. Hispanic Consumer Insights presentation.

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The New U.S. Hispanic Bicultural Landscape
Research Shows That More Than 40% of U.S. Hispanics are Not Being Effectively Reached with Today’s Acculturation Models

Marketers are missing an opportunity of more than $670 billion from Bicultural U.S. Hispanics according to a new study released by Culturati. This groundbreaking study, a partnership with Procter & Gamble and Kraft Foods, indicates that U.S. Hispanics no longer follow the traditional path of acculturation and, therefore, traditional acculturation models based solely on language and demographics do not accurately segment the U.S. Hispanic population – and in particular, the unique Bicultural segments. As such, a new segmentation model is needed in order to understand their distinct identities and values, and how these in turn shape their acculturation process – or even their retroacculturation process. Click here to find out more!

Learning Incubator™
Want to hear from unacculturated Hispanics with a natural inclination to be online?
If so, the Learning Incubator™ is the online research tool you need!

Introducing the Learning Incubator’s Facebook App! This innovative research application expands the reach and power of this quick and cost efficient research community by: Enabling brands to interact with target consumers within their Facebook profiles; allowing for broader and faster distribution, more interactive conversations, and creating opportunities to incorporate Facebook marketing campaigns within research studies. Click here to find out more!

Brand-to-Consumer Expo™
Would you like to be immersed and integrated into the Hispanic culture while interacting with your consumer?

Culturati’s Brand-to-Consumer Expo™ gives you and your team the unique opportunity to interact with U.S. Hispanic consumers in an easy-to-use and efficient way that will result in quality learnings. In-market surveys are conducted amongst Spanish-dominant Hispanics by your bilingual team members or, if requested, bilingual ethnographers can be present to interview consumers.

These expos are ideal for claims, icon or packaging evaluation and are held during selected large street festivals in key Hispanic markets to maximize the experiences for the brand team. Click here to find out more!

QuickEval™
Ever wondered how fast you could run a “torture test” among 100% unacculturated Hispanics?
By using Culturati’s QuickEval™, you can hear from 100 unacculturated U.S. Hispanic consumers in just a weekend! The QuickEval™ is a small base-sized test that is administered to respondents via in-person intercept interviews in any of the top six U.S. Hispanic markets.

This tool is ideal for you quick Hispanic research needs and will help you evaluate marketing materials on overall appeal, relevancy, communication effectiveness, persuasion and believability and compact on purchase interest. Click here to find out more!