We are mainstream insights experts with unparalleled Hispanic expertise that deliver well-integrated research solutions.

Qualitative Research

Leverage our seasoned qualitative team (including bilingual Moderators) who are trained to extrapolate common threads and unearth critical cultural nuances in General Market studies and ethnic-centric projects.

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Culturati’s Moderators are Riva trained in advanced qualitative techniques and cross trained in facilitation techniques for strategy development and innovation. This progressive approach to qual results in breakthrough, actionable insights from Foundational studies to CommChecks!

Quantitative Research

Best-in-class quantitative solutions leverage our deep questionnaire design and analysis tool box composed of creative, innovative and advanced techniques with cultural know-how that yield rich consumer & shopper insights.

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  • Copy Testing / Biometrics
  • Segmentation / Customer Value
  • Loyalty Modeling / Predictive Analytics
  • Other methodologies

Online Research

We are experts in well-integrated online total market research studies that include Spanish-dominant Hispanics – the most difficult segment to find online. Culturati designs cutting-edge online studies that are customized to each client and uses a variety of techniques to elevate engagement and quality of responses.

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  • Empathy consumer blogs
  • Bulletin board explorations
  • Online CommChecks groups
  • Mobile ethnographies & Shop-Alongs
  • Influencer web-cam interviews

Empathy Journeys

Culturati has mastered the art of cultural immersions. We carefully craft in-market immersions for your category/brand that tap into relevant organizations, city leaders, and in-market influencers.

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  • Elevate consumer empathy
  • Provide inspiration for marketing teams
  • Obtain prime prospect buy-in from management
  • On-board advertising agencies

Facilitation Services

We are experts in high-impact facilitated strategy and innovation sessions. Culturati creatively and effectively brings together principles from Design Thinking, Visual Facilitation from The Grove, and Idea Connect to guide clients in thinking outside of the box and discovering opportunities to drive their business forward.

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  • Learning-to-Action Sessions
  • Insights-to-Innovation Sessions
  • Strategic Marketing Sessions
  • 360° Consumer Profile Workshops
  • Activation Sessions

Cultural Semiotics

Take consumer knowledge to the next level with semiotics. Culturati’s cultural understanding + commercial semiotics yields a holistic understanding of your category’s universe. Qualitative gives you “inside out” consumer knowledge and semiotics gives you “outside in” category intelligence.

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  • Energize brand communications: increase resonance
  • Drive innovation: uncover white space opportunities
  • Calibrate your portfolio: reconfigure products for greater growth

Syndicated Studies

We are Thought Leaders in the new Total Market evolution and in-culture understanding. We have a variety of syndicated reports available for purchase that can save you thousands of dollars!

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  • The Cultural Mosaic: Achieving Greater Resonance in Today’s New Total Mainstream ©2017)
  • The Bicultural Reality: Maximizing Your Reach of Today’s U.S. Hispanic Market (2017 update)
  • General Market & U.S. Hispanic Shopper Report (2017 update)
  • Using Spanglish Effectively in TV Advertising ©2015

In-Culture Consulting

“Cultural intelligence that inspires” is more than just a slogan for us. Let Culturati become an extension of your team and leverage our polycultural expertise to push your thinking forward!

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  • New Total Mainstream
  • African American
  • U.S. Hispanic
  • U.S. Asians

Sample Services

We make it easier to fulfill your U.S. Hispanic quotas with our reliable online sample for all acculturation levels and for many hard-to-reach markets!

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Our rigorous sampling ensures best-in-class quality control as well as time and cost efficiencies.


  • Culturati Research & Consulting, Inc.
  • Phone: 858-750-2600
  • Email:

  • 9255 Towne Centre Dr, Suite 900
    San Diego, CA 92121