Research Design
Culturati has a deep “Methodological Toolbox,” customized to effectively address your business objectives with innovate approach.
In-Market Immersions
- Passport
- Brand-to-Consumer Expoâ„¢
- Influencer Interviews
- Walking-in-her/his-shoes
WHO
In-person
- Who Journeys
- Consumer Connects
- Hierarchy of Needs
- In-context Research
- Exploratory Groups and IDI’s
Online
- Learning Incubatorâ„¢ Expert Panel
FMOT – First Moment of Truth
- Shop-A-Longs: Semi-controlled Anthropological approach
- Mock Shelf
- Mystery Shopping
SMOT – Second Moment of Truth
- In-homes / Home Tours
- Use-A-Longs ( Wash, Clean, Cook, Eat,
Drive, Etc. )