From Trick-or-Treat to the Ofrenda, Late October Is a Season of CELEBRATION & REMEMBRANCE

Halloween and Día de los Muertos sit just days apart, and for many bicultural consumers they flow together as one season: costumes and candy on October 31, then ofrendas, marigolds, and pan de muerto to honor loved ones.

It isn’t either/or. It’s both/and.

• • OCT 31 – Halloween: costumes, candy & play
  • NOV 1 – Día de los Angelitos: honoring children who are no longer with us
  • NOV 2 – Día de los Muertos: ofrendas & remembrance

58% of Savvy Blenders, the most bicultural Hispanic segment, celebrate Halloween, significantly more than Latinistas and Heritage Keepers (41%).

43% of Latinistas observe Día de los Muertos, and Gen Z Hispanics are significantly more likely than older generations to keep this tradition alive.

One season. Two traditions. Endless ways to connect.

Halloween invites play. Día de los Muertos invites meaning. The strongest brands won’t choose between them; they’ll show up for both, with fun family moments and authentic, respectful nods to the traditions that keep loved ones close.

And with food the #1 way Hispanics express their cultural identity (69%), the season starts in the shopping cart.

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