Celebrate with Culturati Hispanic Heritage this year through insights from our 2023 Cultural Intelligence Series. Our Hispanic Universal Truths © 2023 syndicated report unveils 6 key themes that elevate brand connection.

Contact us for comprehensive insights from our Hispanic Insights syndicated report. Discover top-ranked brands and what they are doing right to win with Hispanic consumers as well as lower ranking brands and examples of what may not be working well.

This Holiday season we updated our Polycultural Brand Insights using data from our 2022 Total Market and Multicultural Brand Affinity syndicated report, which reports affinity ratings for 87 brands across a variety of categories. Using our proprietary Brand Affinity Score, we present this year’s top 15 and bottom brands for Total Market, Hispanics, Black Americans and Asian Americans.

Holiday traditions are an important aspect of building strong bonds between family and community as well as helping people expand cultural horizons through interactions with others and the expansion of diversity through food. Over the past decades, Thanksgiving has consistently been one of the most celebrated American holidays across cultural groups, with 81% of the total U.S. population taking part in the celebration today.

To show our appreciation toward our clients during this holiday season, we created an infographic with polycultural insights using data from our 2021 Total Market and Multicultural Brand Affinity syndicated report, which reports affinity ratings for 61 brands across a variety of categories. Using our proprietary Brand Affinity Score, we present the top 25 and bottom brands for Total Market, Hispanics, Black Americans and Asian Americans.

As a way to show our appreciation toward our clients during this holiday season, we have created an infographic with cross-cultural insights leveraging data from several of our recent surveys such as our Cultural Mosaic 2.0 © and our Hispanic Music Quick Poll, Culturati © 2020. The infographic includes information broken out by cultural group as it relates to life priorities, holidays celebrated, ways in which consumers express their identify and alcohol consumption. The infographic also includes a spotlight on Hispanic, Black American and Asian consumers with information on specific foods consumed during the holidays, music preferences, and alcohol consumption broken out by the Culturati segments within each ethnic segmentation model.