Impact of COVID-19 on Black American Consumers & Shoppers
Black Americans have been impacted significantly by COVID-19 and this is reflected in changes to their lifestyle, media consumption and online shopping behavior. Download our infographic to see details on how COVID-19 has disrupted the lives of Black Americans. Additionally, we highlight areas of opportunities for various sectors based on changes in consumer behavior. The infographic shows data broken out by the four Culturati Black American segments compared to Total Black Americans.
Celebrating Holidays & Traditions in America
Our insightful infographic that showcases the importance of holidays and breaks them down by Total Market vs. Multicultural consumers – and by attitudinal segments with these cultural cohorts. We also show the frequency of celebrating specific holidays and provide interesting trends from a 2017 survey. Understanding these trends will allow marketers to create campaigns around holidays that connect with the new total mainstream as well as design more effective targeted initiatives for multicultural consumers.
Impact of COVID-19 on U.S. Hispanic Consumers (Updated July 2020)
Hispanics have been impacted significantly by COVID-19 and this is reflected in changes to their lifestyle, media consumption and online shopping behavior. Download our infographic to see details on how COVID-19 has disrupted Hispanics’ lives. Additionally, we highlight areas of opportunities for various sectors based on changes in consumer behavior. The infographic shows data broken out by the four Culturati Hispanic segments compared to Total Hispanics.
Total Market & Hispanic Holiday Shopper Insights
An Optimistic Financial Outlook Makes Hispanics Even More Lucrative Holiday Consumers than Non-Hispanics. As a valued partner, we are sharing some cultural insights as our gift to you this holiday season.
Mainstream & Ethnic Insightful Treats for You
Everyone loves to find treats in their holiday stocking. As a valued partner, we are sharing some cultural insights as our gift to you this holiday season.
The Impact of Cultural Differences on Sports Engagement
Sports are a popular form of entertainment for many people especially in the U.S. However, engagement levels are not the same across the board. You can better understand these nuances by leveraging Culturati’s Cultural MosaicTM Segmentation Model and Culturati’s Hispanic Segmentation Model. Download this infographic to learn more about how cultural differences impact sports engagement.
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