Culturati’s Total Market and Multicultural Brand Affinity Report
This report brings insight into the favorite consumer brands and why they connect across cultures.
As the multicultural consumer market continues to grow in size and importance, brands need to work even harder to connect with them.
Our Multicultural Brand Affinity syndicated report identifies which brands are the favorites among the key cultural cohorts of U.S. Hispanic, Black American and Asian American, and what the brands are doing to be successful within each of these cohorts.
We also look at the brands with lower affinity scores and identify how they are missing the mark.
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2020 Edition of The Cultural Mosaic 2.0© Ready for Purchase!
Equip Your Team With Advanced Cross-Cultural Knowledge To Elevate Brand Resonance
In 2012 we revolutionized U.S. Hispanic market intelligence with a breakthrough 2-dimensional framework that has unprecedent actionability and has been typed into Nielsen Scanning Panel, Nielsen Spectra and fused with NPower®.
In 2017, we revolutionized the New Mainstream market intelligence, updated the Hispanic model and created two groundbreaking models for Black Americans and Asians.
This year we have released the 2020 edition of the syndicated report: The Cultural Mosaic 2.0: Achieving Greater Resonance in Today’s New Mainstream© which is a powerful and unparalleled knowledge tool to help marketers develop winning total market and targeted initiatives.
The report delivers updates to all the models and trended data on consumer, shopper and media attitudes and behavior. It is available for purchase as of September 2020 and typing tools can be licensed for a minimal annual fee.
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The Socio-Political Climate Impact Among Hispanic Consumers ©2019
Today more than ever, Hispanic consumers want brands to participate in solving societal issues and expect them to be present in their communities. Recent increases in socio-political tension and crackdowns on immigration are creating more personal connections to many social and political issues among Hispanics. To help marketers understand and leverage this new dynamic, Culturati’s report explores how the current socio-political climate impacts Hispanics’ expectations from brands, cultural connections and consumer spending.
The study is particularly powerful because it includes trended data showing changes in attitudes and behaviors, differences by acculturation and comparisons to non-Hispanic consumers.
The 2019 U.S. Hispanic Outlook Report – Available Now!
The U.S. Hispanic market is undergoing one of the most profound and significant shifts since the beginning of Hispanic marketing as an industry. Our socio-political environment has elevated the need to understand how the U.S. Hispanic culture will evolve and the forces behind important shifts. Lean on Culturati’s U.S. Hispanic evolution forecast and related insights to understand attitudinal factors and key dimensions that impact the behaviors of this burgeoning population.
The content of this report will unleash your thinking on how to stay ahead of the Hispanic evolution curve in order to prioritize and effectively connect with your Hispanic growth targets.
Using Spanglish Effectively in TV Advertising (©2015)
Online survey among Hispanic TV viewers across the acculturation spectrum.
Evaluated Spanglish ads on key metrics including purchase intent, appeal and relevance, as well as how Spanglish was used and showing cultural respect.
Culturati’s New Cultural Mosaic™ Segmentation Model (©2017)
The Cultural Mosaic™ model delivers breakthrough knowledge to help marketers achieve greater efficiencies by understanding today’s polycultural mainstream America. It uncovers “connective tissue” (universal themes) across cultural cohorts as well as nuances that will drive deeper connections with ethnic consumers.
Building on a proven track record and relentless dedication to understanding the U.S. consumer landscape, Culturati has expanded the success of their 2-dimensional framework to offer a groundbreaking “New Total Mainstream.” This holistic approach provides valuable market intelligence on how cultural mindsets and social values shape consumer and shopper behaviors today. Additionally, it has released a Cultural Influence Index™ along with three ethnic models to elevate the success and reach of targeted strategies.
Our typing tools are available for each of the 4 models to classify consumer segments.
These can be licensed on an annual basis or used AdHoc.