Services

Best-In-Class Quantitative Research

Going beyond the numbers

Quality data is at the core of good market research. At Culturati, we go beyond this measure by also focusing on the meaning, methodology, and actionability of the data.

We unlock culturally relevant insights that reveal the story behind the numbers, providing actionable recommendations to elevate your brand, refine your marketing strategy, and enhance customer experience. Our services ensure your target audience is effectively reached, enabling data-driven decisions that propel your business forward.

Culturati offers a complete spectrum of reliable data collection methods:

■ Shopper Behavior / Path to Purchase
■ Segmentation / Customer Value
■ Copy Testing / Biometrics
■ Concept Testing / Product and Commercial Innovation
■ In-home Use Tests / On-Premise Behavior
■ Discrete Choice / Price Optimization
■ Brand Health / Strategic Benchmarking
■ Loyalty Modeling / Predictive Analytics
■ Sensory Testing / Blind Sampling

Proprietary Online Hispanic Panel

■ Our proprietary Learning Incubator® (LI) panel ensures a representative sample of the U.S. Hispanic population, delivering successful qualitative and quantitative research for Spanish-dominant and bicultural Hispanics.

Survey Tools:

■ Mobile-forward survey design
■ Scale construction methods to reduce bias
■ Depending on the study’s objectives, we utilize MaxDiff or comparative rating scales for brand/attribute ratings
■ Multimodal approach (online + telephone or intercept) to ensure access to hard-to-reach target markets

Quality control measures:

■ Culturati implements gold-standard processes to ensure data quality and reliability
■ Scales and analytical techniques designed to reduce rating bias in cross-cultural studies
■ Respondent attentiveness checks throughout questionnaires to minimize random or straight-line responses
■ Data verification checks for identical list responses
■ Elimination of speeders who complete the survey too quickly
■ Response validation audits of outside sample vendors to meet data quality standards

Robust and Accurate Data Collection

At Culturati, we understand the importance of collecting data that is not only accurate but also robust. We employ advanced survey methodologies and sampling techniques to ensure the information we collect is representative of your target audience.

Our experienced team of researchers and statisticians carefully designs surveys and questionnaires that capture the necessary market intelligence to meet your research objectives. Furthermore, our market research services include both online and offline data collection methods, providing flexibility to reach a wider range of respondents.

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Advanced Analytics and Insights

Once we collect the data, our team of experts uses advanced analytics techniques to derive meaningful insights. We don’t just present you with a set of numbers; we interpret the data to uncover patterns, correlations, and actionable recommendations.

From identifying market segmentation, understanding consumer behavior, and enhancing user experience, to evaluating the effectiveness of advertising campaigns, our quantitative research services deliver insights that empower better decisions.

Every business is unique, and so are its research needs. At Culturati, we provide customized quantitative market research solutions, including data analysis, conjoint analysis, and competitive intelligence, tailored to meet your specific goals. Whether it’s product testing, measuring brand equity, or optimizing your budget, we help you maximize the impact of your investment in market research.

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for more information, contact Below

Marissa Romero-Martin

Chief Insights Officer

Patrick Elms

V.P., Research & Analytics

Karla Terán

V.P., Strategic Research & Hispanic Insights Expert