Quantitative Pages
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Best-In-Class Quantitative Research
Going beyond the numbers
Quality data is at the core of good market research. At Culturati, we go beyond this measure by also focusing on the meaning and actionability of the data.
We unlock culturally-relevant insights that reveal the story behind the numbers and provide business recommendations that propel your brand forward.
Culturati offers a complete spectrum of reliable data collection methods:
■ Shopper Behavior / Path to Purchase
■ Segmentation / Customer Value
■ Copy Testing / Biometrics
■ Concept Testing / Product and Commercial Innovation
■ In-home Use Tests / On-Premise Behavior
■ Discrete Choice / Price Optimization
■ Brand Health / Strategic Benchmarking
■ Loyalty Modeling / Predictive Analytics
■ Sensory Testing / Blind Sampling
Survey Tools:
■ Mobile-forward survey design
■ Scale construction methods to reduce bias
■ Given the objectives of the study we utilize Max-Diff or comparative rating scales for brand/attribute ratings
■ Multimodal approach (online + telephone or intercept) to ensure access to the most difficult segments to find
Proprietary Online Hispanic Panel
■ Our proprietary Learning Incubator® (LI) panel ensures representative sample of the U.S. Hispanic population to deliver successful qualitative online studies that include Spanish-dominant and bicultural Hispanics.
Quality control measures:
Culturati implements gold-standard processes to ensure data quality and reliability
■ Scales and analytical techniques designed to reduce rating bias for cross-cultural studies
■ Respondent attentiveness checks hidden throughout questionnaires to minimize random or straight-line responses
■ Data verification checks when all responses to a list are identical
■ Elimination of speeders who complete the survey too quickly
■ Response validation audits of our outside sample vendors to ensure they meet data quality standards