Insights

Culturati’s POV on Hispanic Media Usage

The current media landscape is a reflection of the evolving make-up of the U.S. Hispanic audience, who are not immune to the influences of the internet, social media, the proliferation of audio and video streaming and changes in lifestyle due to COVID-19. As such, Hispanic media consumption continues to evolve. Hispanic consumers are using an array of seemingly endless channel selections and digital/social media options that provide the many options for content; having all content creators fighting for the same audience engagement and time. Additionally, contradictory to the assumption of Hispanic assimilation into the mainstream, in the past couple of years, socio-political movements have also motivated Hispanics to be more attuned to their culture and language. Therefore, Spanish-language media continues to be relevant.

Download this POV on the evolving Hispanic media landscape to help you calibrate your media strategy.

    Download this resource now!

    Full Name (required)

    Company (required)

    Title (required)

    Email (required)

    Phone Number (required)

     

    Contact

    • Culturati Research & Consulting, Inc.
    • Phone: 858-750-2600
    • Email: info@culturatiresearch.com

    • 9255 Towne Centre Dr, Suite 900
      San Diego, CA 92121