Generation Z (also known as Gen Z) is the youngest generation that is part of the workforce and is the largest generation to date. As such, their buying power will only increase over time. For this reason, it is vital to understand their shopper, media, and digital behaviors as well as what makes them unique in order to best reach them during this critical formative time for them. Our Gen Z infographic includes key information about events that have shaped Gen Z, their demographic makeup, connection to technology, brand affinity, shopper behavior and more.