LatinX: An Unpopular Term Among the Population it Describes
The question many marketers are grappling with today, is how to refer to the U.S. Hispanic population in a way that is culturally sensitive, authentic, and relatable.
Traditionally, this demographic has been referred to as Hispanic or Latino, but in recent years, the term ‘Latinx’ has gained some traction and visibility, leaving many marketers unsure as to which term to use. Although the adoption of the term Latinx by many media outlets was intended to convey inclusivity, the result has been backlash rejecting the use of this term to refer to the ethnicity as a whole, especially amongst Spanish speakers.
Download this POV to learn more.
More Insights
Download At Culturati, we seek to empower marketers and brands to effectively connect with diverse consumers across generational and cultural
Download Lean on Culturati’s quick sample solutions and our Learning Incubator® to run rapid surveys among Gen Pop and Hispanics
Download From the pulsating beats of music to the mesmerizing artistry of film and the tantalizing flavors of food, join