Polycultural Brand Insights for the Holiday (UPDATED 2022)
Polycultural Brand Insights for the Holiday (UPDATED 2022)
This Holiday season we updated our Polycultural Brand Insights using data from our 2022 Total Market and Multicultural Brand Affinity syndicated report, which reports affinity ratings for 87 brands across a variety of categories. Using our proprietary Brand Affinity Score, we present this year’s top 15 and bottom brands for Total Market, Hispanics, Black Americans and Asian Americans.
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