Polycultural Brand Insights for the Holiday

To show our appreciation toward our clients during this holiday season, we created an infographic with polycultural insights using data from our 2021 Total Market and Multicultural Brand Affinity syndicated report, which reports affinity ratings for 61 brands across a variety of categories. Using our proprietary Brand Affinity Score, we present the top 25 and bottom brands for Total Market, Hispanics, Black Americans and Asian Americans.

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