POV: U.S. Hispanic Consumer Knowledge IMPACT OF COVID-19 ON THE LIFESTYLE, ONLINE SHOPPING BEHAVIOR AND MEDIA CONSUMPTION

For the last couple of months, there has been a lot of information regarding the economic fallout of the COVID-19 pandemic and its impact on consumer confidence and behavior. Yet, information on U.S. Hispanics has been limited, particularly across Hispanic segments (since not all Hispanics are the same). As such, Culturati Research & Consulting (Culturati), conducted a three-question nationwide survey among 341 respondents using its Learning Incubator® Hispanic panel with the goal of obtaining a more granular view of the impact among the different segments.