Total U.S. Hispanic & General Market Shopper Report

Total U.S. Hispanic & General Market Shopper Report: Shopping Styles, Attitudes & Influencers (©2017)

Equip your teams with the following powerful information:

• Understand the different shopper styles and how to target each.
• Understand of the U.S. Hispanic Shopper path to purchase, including where and how they can be influenced.
• Identify strategies that will allow your brand to connect with these shoppers across the path to purchase.
• Understand what values and attitudes drive U.S. Hispanics’ shopper behavior.
• Information by Acculturation level and benchmarked vs. General Market.