Nielsen and Culturati announced today the launch of the Nielsen-Culturati Hispanic Segmentation. This new collaboration combines the power of Nielsen’s

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The increase of mobile and online holiday shopping is especially important during the holiday shopping period because it is redefining

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See the how U.S. Hispanics compare to Non-Hispanics in terms of Buying Power, their Shopping Journey and Path to Purchase!

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Introducing the Ad iLab™, a cost effective solution for video and animatic copy testing among Hispanics which uses a two-phase streamlined quali-quant design that captures immediate emotional reactions.

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Introducing a groundbreaking new U.S. Hispanic Acculturation Model based on values and attitudes! Click to learn more and view a short video that brings this groundbreaking Acculturation Model to life!

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Brands targeting the U.S. Hispanic market can now hold quick quantitative and extended qualitative conversations with consumers within Facebook!

Consumers like to talk – to their network, to you, to your brand. If your brand has a Facebook presence, you are already aware that this openness and willingness to share is amplified within their social media lives – making websites like Facebook a market research heaven. However, until now

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