10.15.2017
News
Join Culturati at The Market Research Event (TMRE), on October 23 to learn about the New Cultural Mosaic: keys to creating winning mainstream and multicultural strategies.
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Culturati News
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Introducing The Cultural Mosaic™, a breakthrough market segmentation model with unprecedented market intelligence to target the Total Market and its micro (ethnic) segments
06.26.2017
News
The growth of the poly-cultural mainstream in the U.S. is changing the consumer spectrum. As such, today more than ever,
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Introducing the Nielsen-Culturati Hispanic Segmentation; offering marketers a deeper cultural understanding of the total U.S. Hispanic landscape
02.03.2017
News
Nielsen and Culturati announced today the launch of the Nielsen-Culturati Hispanic Segmentation. This new collaboration combines the power of Nielsen’s
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Hispanic and Non-Hispanic Mobile and Online Holiday Shopping Infographic
12.23.2015
News
The increase of mobile and online holiday shopping is especially important during the holiday shopping period because it is redefining
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U.S. Hispanic & Non-Hispanic Buying Power & Path to Purchase [Infographic]
02.04.2015
News
See the how U.S. Hispanics compare to Non-Hispanics in terms of Buying Power, their Shopping Journey and Path to Purchase!
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Ad iLab™ – It’s time to make ad testing among #Hispanics more efficient and insightful
12.10.2013
News
Introducing the Ad iLab™, a cost effective solution for video and animatic copy testing among Hispanics which uses a two-phase streamlined quali-quant design that captures immediate emotional reactions.
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