Cultural Positioning System®
The Cultural Positioning System® Segmentation Tool developed by Culturati is a U.S. Hispanic algorithm typing tool that segments U.S. Hispanics based on value system and cultural mindset. Based on our syndicated study, The Bicultural Reality: Maximizing your Reach of Today’s U.S. Hispanic Market (©2012), this tool allows marketers to go beyond demographics and deliver breakthrough knowledge and understanding about this burgeoning population. The typing tool spreadsheet includes attitudinal questions plus media use by language, which are all the questions needed to determine segment membership for quantitative and qualitative research.
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