Exploratory

In-Market Immersions

• Passport
• Brand-to-Consumer Expo®
• Influencer Interviews
• Walking-in-her/his-shoes

WHO
In-person

• Who Journeys
• Consumer Connects
• Hierarchy of Needs
• In-context Research
• Exploratory Groups and IDI’s

Online

• Learning Incubator® Expert Panel

FMOT – First Moment of Truth

• Shop-A-Longs: Semi-controlled Anthropological approach
• Mock Shelf
• Mystery Shopping

SMOT – Second Moment of Truth

• In-homes / Home Tours
• Use-A-Longs ( Wash, Clean, Cook, Eat,
  Drive, Etc. )

Facilitation

• Learning-to-Insights Sessions
• Develop 360° Consumer & Shopper Profiles
• Brand Story Development