Total U.S. Hispanic & General Market Shopper Report
Total U.S. Hispanic & General Market Shopper Report: Shopping Styles,
Attitudes & Influencers (©2017)
Equip your teams with the following powerful information:
- Understand the different shopper styles and how to target each.
- Understand of the U.S. Hispanic Shopper path to purchase, including where and how they can be influenced.
- Identify strategies that will allow your brand to connect with these shoppers across the path to purchase.
- Understand what values and attitudes drive U.S. Hispanics' shopper behavior.
- Information by Acculturation level and benchmarked vs. General Market.