We are leading experts in total mainstream insights and unparalleled as Hispanic marketing consultants, delivering well-integrated research solutions.
Leverage the power of Progressive Qualitative Research with our expert team. Our seasoned qualitative team, equipped with bicultural and bilingual Moderators, are dedicated to unearthing insights and uncovering cultural nuances in both General Market and culture-specific projects. Trust us to deliver comprehensive and insightful research tailored to your needs.
Our Moderators receive:
■ RIVA Certified Advanced Training
■ Visual Facilitation Training from institutions such as (The Grove and Stanford Design School)
■ Advanced Training in Consumer Connects, Cultural Semiotics, and Behavioral Economics
Utilize the strength of our unparalleled questionnaire design and analysis toolbox, incorporating best-in-class quantitative research techniques that delivers rich consumer and shopper insights.
■ Copy Testing / Biometrics
■ Segmentation / Customer Value
■ Loyalty Modeling / Predictive Analytics
■ Other methodologies
Culturati excels in the intricacies of cultural immersion, skillfully curating in-market experiences tailored to your category/brand. Through our Elevated Empathy Journeys®, we meticulously design journeys aimed at fostering understanding and connection to:
■ Provide inspiration for marketing teams
■ Obtain prime prospect buy-in from management
■ On-board advertising agencies
■ Identify In-Market Influencers
As experts in Strategy and Innovation Facilitation, we specialize in conducting high-impact sessions that foster creativity and drive business growth. At Culturati, we leverage principles from Design Thinking, Visual Facilitation from The Grove, and Idea Connect to help clients think outside the box and uncover new opportunities. Our approach effectively guides organizations towards innovative solutions and strategic breakthroughs.
■ Learning-to-Action Sessions
■ Insights-to-Innovation Sessions
■ Strategic Marketing Sessions
■ 360° Consumer Profile Workshops
■ Tactical Activation Sessions
We elevate consumer insights through the strategic application of Semiotics. By integrating our cultural understanding with commercial semiotics, we offer a comprehensive view of your category’s landscape. Our qualitative research gives you “inside out” consumer knowledge and semiotics gives you “outside in” category intelligence. Together, these approaches deliver a holistic understanding of your target market, empowering your brand to make informed decisions.
■ Energize brand communications: increase resonance
■ Drive innovation: uncover white space opportunities
■ Calibrate your portfolio: reconfigure products for greater growth
We are Thought Leaders in the new polycultural mainstream evolution and cross-cultural understanding.
We have a variety of syndicated reports available for purchase that can save you time and money.
■ The U.S. Hispanic Shopper Journey and Path to Purchase, Culturati © 2021 Refresh
■ Increasing Brand Affinity Among Multicultural Consumers, Culturati © 2021
We specialize in Cultural Learning Workshops tailored to enhance cultural fluency within your teams. Our customized presentations deliver insightful analyses, empowering your team to navigate diverse cultural landscapes effectively. Let us provide the expertise while you foster a more culturally aware and cohesive team environment.
We simplify meeting your U.S. Hispanic quota with our exclusive online Hispanic panel, catering to all acculturation levels and diverse markets. Gain access to our proprietary panel for accurate representation and reach even the most elusive demographics.
In need of rapid ideas? Partner with consumers through our Rapid Response Panel for innovative ideas that resonate with your target audience. We facilitate co-creation to ensure you get the ideas you need, fast, and that consumers will love.