Differences in Hispanic Purchase Behavior to Drive Success for Brands
The U.S. Hispanic population and buying power are growing exponentially and it is important to understand these shoppers within their cultural context to uncover what really drives their purchase decisions. As this market grows, it is also transforming into more clearly defined shades of Hispanicity. Therefore, the need to further understand Hispanics from a beliefs and attitudes standpoint has become vital. Leveraging Culturati’s U.S. Hispanic Segmentation Model and additional quantitative and qualitative shopper insights, we developed a comprehensive and easy to use framework that enables the advanced understanding of the Hispanic shopper by looking beyond the numbers to show the values and cultural mindset that drive behavior, download this white paper to learn more!
Culturati Research & Consulting, Inc.
Phone: 858-750.2600
9255 Towne Centre Drive, Suite 900
San Diego, CA 92121
Marissa Romero-Martin
President / Chief Insights Officer
Marissa.Romero@CulturatiResearch.com
Patrick Elms
VP, Research & Analytics
Patrick.Elms@CulturatiResearch.com
Karla Teran
V.P., Managing Director
Karla.Teran@CulturatiResearch.com