Cristina Robinson

Cristina Robinson

Project Director, Moderator, Hispanic & Cross-Cultural Insights Expert

What makes you a Culturati?

I grew up bilingual and bicultural, and learning how to code switch quickly in order to adjust to different situations has helped me adapt and to be open to changes.

How did you discover your Culturati nature?

Traveling to and living in different places helped me realize that being able to find common ground on which to relate to others can be an effective way to connect with other cultures and languages, regardless of how different they seem at first.

What type of Culturati are you?

I like to learn from those around me, whether it be their stories, or hearing different points of view and different approaches to doing things.

What makes you a strong Qualitative Analyst?

Having grown up bilingual and bicultural, and working across Latin American markets and the U.S., I believe that it is crucial to both acknowledge the different cultural and language nuances between different markets, as well as to leverage the commonalities for a balanced and authentic voice to the consumer.
I have a background in Global Brand Management having worked as a Brand Manager at Procter & Gamble for 10 years in Latin America, Europe and USA. I also have experience in Strategic Marketing Consulting and I am passionate about helping clients discover valuable insights and transforming them into action.