Kendra Speed

What makes you a Culturati?

I don’t just study culture; I translate it into business action. My work lives at the intersection of insight, identity, and growth. I help organizations understand how generational shifts, lived experience, and cultural context shape decision-making and then partner to turn those insights into strategy that drives measurable impact. I see patterns others miss and clarify what they mean for leaders.

How did you discover your Culturati nature?

Long before I had language for it, I was reading rooms, decoding context, and navigating multiple cultural spaces including corporate, academic, faith-based, and community spaces. In my over 20 years in consumer understanding and market research, I have learned that my differentiator isn’t just analytical skill. It is my ability to hear the cultural subtext behind the data and translate nuance into direction.

What type of Culturati are you?

I am a Strategic Translator. I enjoy identifying and understanding consumer and market shifts, pressure-testing implications, and helping executive teams move from interesting insight to decisive action.

What makes you a strong Culturati leader?

What makes me a Culturati is my belief that culture is not something to simply observe, but something to interpret with care, rigor, and responsibility. This belief is reflected in my commitment to synthesizing disparate signals, connecting lived experience to marketplace behavior, and clarifying what cultural shifts mean for real business decisions. It shows up in how I approach insight work with precision, elevate conversations beyond surface trends, and ensure that cultural intelligence strengthens both immediate decision-making and long-term organizational clarity.