Sr. Director, Quantitative Research
What makes you a Culturati?
I enjoy learning about new cultures and understanding their similarities and differences. It’s interesting to understand and experience different cultures and how culture can impact consumer behavior.
How did you discover your Culturati nature?
Growing up many of my close friends were from other cultures. This allowed me to experience and appreciate different aspects of their cultures such as traditions, food, beliefs and language on a very personal level. As I moved into Multicultural research, this cultural appreciation grew as I saw how cultural differences can impact consumer behavior and attitudes.
What type of Culturati are you?
I’m an inquisitive Culturati. I like looking for the reason or insight behind attitudes and behaviors which are often culturally driven. Understanding how all of the research findings fit together and uncovering cultural motivations is something I truly enjoy.
What makes you a strong Culturati leader?
I have nearly 20 years of multicultural market research experience. I have managed and consulted on numerous multicultural research studies for Fortune 500 companies. I have a Bachelor of Science in business administration management with a minor in psychology from San Diego State University, as well as an MSBA, with an emphasis in Marketing.