In celebration of AAPI heritage month, let’s honor the innovative leaders driven by these 5 Universal Truths from their culture.

Leverage Culturati’s 5 key themes from our “Asian American Universal Truths” © Culturati 2023 syndicated report to elevate brand connection!

Integrate drive, discipline and consciousness of identity to enhance your brand’s communication with Asian consumers!

Celebrating AAPI Heritage: Trailblazers Shaping Tech and Business Collectivism, strategic vision, and becoming more visible are Asian core values that allow them to have a voice and be acknowledged for who they are and for their societal contributions. This brings honor to oneself and one’s culture.

Asian Americans are deviating from the ‘Model Minority’ stereotype and choosing to embrace authenticity in professional and social environments.

Contact us for information on our “Asian American Universal Truths” © Culturati 2023 syndicated report (Asian n=750).

It includes top ranked brands and what they are doing right to win with Asian consumers as well as lower ranking brands and examples of what may not be working well.

A = Significantly higher than non-Asians at 95% confidence level; Source: The Cultural Mosaic 3.0: Achieving Greater Resonance in Today’s Polycultural Mainstream” © Culturati

2022 Refresh syndicated report (n=5,000; Non-Ethnic Whites/Other n=2,100; Hispanics n=1,250; Black Americans n=900; Asians n=750).