Using Spanglish Effectively in TV Advertising ©2016
Using Spanglish Effectively in TV Advertising ©2016
Download an overview of this report.Online survey among Hispanic TV viewers across the acculturation spectrum.
Evaluated Spanglish ads on key metrics including purchase intent, appeal and relevance, as well as how Spanglish was used and showing cultural respect.
Using Spanglish Effectively in TV Advertising ©2016
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