As the multicultural consumer market continues to grow in size and importance, brands need to work even harder to connect with them.  

Our Multicultural Brand Affinity syndicated report identifies which brands are the favorites among the key cultural cohorts of U.S. Hispanic, Black American and Asian American, and what the brands are doing to be successful within each of these cohorts.  

We also look at the brands with lower affinity scores and identify how they are missing the mark.  

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