Regardless of political affiliation, the U.S. population shares a vision for a society that empowers individuals to take responsibility for their paths and keeps the economy strong so everyone has a fair shot at success. Nonetheless, political views can differ across cultural and generational groups.

Political Views by Cultural Cohorts
One-third of the overall population is moderate. However, Whites are significantly more likely to be conservative, with Asians and Blacks most likely to be moderate. Interestingly, Hispanics are least likely to reveal their political views. By age group, Boomers (36%), Gen X (29%) and Millennials (24%) are significantly more conservative than Gen Z (20%). However, moderate and liberal political views are similar across age groups. 20% of Gen Z are “other”
or prefer not to say. Gen Z Republicans have the strongest representation among Whites at 29% The strongest political party among multicultural groups is Democratic, with 50% among Blacks, 43% among Asians and 32% among Hispanics.

Gen Z Political Party Affiliation
Parental influence on Gen Z tends to be strongest among Black Democrats, followed by Asian, Hispanic and White Republicans, yet 31% of total Gen Z are registered as Independents.
Don’t miss out on the opportunity to unlock these insights and many more!
Contact us to get your copy of The Cultural Mosaic 4.0: Advanced Cultural Intelligence for Greater Resonance in Today’s Polycultural Mainstream © Culturati 2024 Refresh syndicated report (N=5,050) and typing tools. Data was weighted to U.S. Census American Community Survey 2022 1-year estimates and sample sizes by cultural cohort were: Non-Ethnic Whites/Other n=2,050; Hispanics n=1,300; Black Americans n=1,000; Asians n=700. Also, inquire about our “Unlocking Gen Z 2.0: What is Shaping and Defining Gen Z-ers” © Culturati 2023 syndicated report (N=500).

Source: “The Cultural Mosaic 4.0: Advanced Cultural Intelligence for Greater Resonance in Today’s Polycultural Mainstream” © Culturati 2024 Refresh. Sample sizes by age group: Gen Z (n=971); Millennials (n=1,975); Gen X (n=1,653); Boomers (n=451). A/B/C/D/E = Significantly higher than the indicated group at the 95% confidence level. “Unlocking Gen Z 2.0: What is Shaping and Defining Gen Z-ers” © Culturati 2023. A/B/C/D= Significantly higher than the indicated group at the 95% confidence level.

Culturati is proud to honor the theme of “Pioneers of Change: Shaping the Future Together” this Hispanic Heritage month. This year’s theme recognizes the remarkable contributions of Hispanic and Latino individuals who have paved the way for future generations through their innovation, resilience, and unity.

Hispanic and Latino communities have been pivotal in driving progress and inspiring change, from civil rights trailblazers to contemporary leaders in arts, politics, and business. This month, we honor influential figures who exemplify the rich cultural heritage shaping our society and explore how their legacies inspire future generations.

In fact, Hispanics are significantly higher than White non-Hispanics in wanting to leave a legacy behind (46%A), additionally they are significantly more focused and disciplined than White non-Hispanics when it comes to achieving success in life (87%A). Discover these key differences and more in our new Cultural Mosaic 4.0 report, now available for purchase!

As experts in tracking the Hispanic cultural evolution of the U.S. marketplace and its impact on our Polycultural mainstream over the past decade, we want to highlight some examples of leaders who have successfully navigated and excelled in this evolving landscape.

Contact us for information on our The Cultural Mosaic 4.0© Achieving Greater Resonance in Today’s Polycultural Mainstream syndicated report (N=5,050) and typing tools are now available. Data was weighted to U.S. Census American Community Survey 2022 1-year estimates and sample sizes by cultural cohort were: Non-Ethnic Whites/Other n=2,050; Hispanics n=1,300; Black Americans n=1,000; Asian. A = Significantly higher than White non-Hispanics at the 95% confidence level.

JOIN US IN CELEBRATING 50 YEARS OF LGBTQ+ PROGRESS!

Download this infographic that shows the top social/political causes that LGBTQ+ consumers are passionate about.

Learn how the community’s commitment to social justice extends to women’s reproductive rights, combating racism, and promoting gender equality.

Elevated concern about women’s reproductive rights, racism and gender inequality speaks to the heightened awareness of intersectionality and the struggles of marginalized/minority populations among LGBTQ+.

Learn more in our syndicated report: CM 3.1 Dimensionalizing the LGBTQ+ Community © Culturati 2023.

In celebration of AAPI heritage month, let’s honor the innovative leaders driven by these 5 Universal Truths from their culture.

Leverage Culturati’s 5 key themes from our “Asian American Universal Truths” © Culturati 2023 syndicated report to elevate brand connection!

Integrate drive, discipline and consciousness of identity to enhance your brand’s communication with Asian consumers!

Celebrating AAPI Heritage: Trailblazers Shaping Tech and Business Collectivism, strategic vision, and becoming more visible are Asian core values that allow them to have a voice and be acknowledged for who they are and for their societal contributions. This brings honor to oneself and one’s culture.

Asian Americans are deviating from the ‘Model Minority’ stereotype and choosing to embrace authenticity in professional and social environments.

Contact us for information on our “Asian American Universal Truths” © Culturati 2023 syndicated report (Asian n=750).

It includes top ranked brands and what they are doing right to win with Asian consumers as well as lower ranking brands and examples of what may not be working well.

A = Significantly higher than non-Asians at 95% confidence level; Source: The Cultural Mosaic 3.0: Achieving Greater Resonance in Today’s Polycultural Mainstream” © Culturati

2022 Refresh syndicated report (n=5,000; Non-Ethnic Whites/Other n=2,100; Hispanics n=1,250; Black Americans n=900; Asians n=750).

From the pulsating beats of music to the mesmerizing artistry of film and the tantalizing flavors of food, join us as we celebrate the Black American remarkable impact across every facet of culture.

Share in the excitement as we pay homage to the icons, innovators, and trailblazers who have shaped our world.

As we approach the most popular holidays in America, we are bringing you cultural insights on traditions and holidays celebrated in our polycultural mainstream. 

We are also taking this cultural knowledge to the multicultural level by revealing differences across Hispanic, Black, and Asian consumers. 

Take a look at the Culturati infographic and call us for more info on our syndicated reports!