11.21.2022
Infographic

Feast on these Thanksgiving Polycultural Insights!

Holiday traditions are an important aspect of building strong bonds between family and community as well as helping people expand cultural horizons through interactions with others and the expansion of diversity through food. Over the past decades, Thanksgiving has consistently been one of the most celebrated American holidays across cultural groups, with 81% of the total U.S. population taking part in the celebration today.

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    10.03.2022
    Syndicated Report

    2022 Edition of The Cultural Mosaic 3.0© Ready for Purchase!

    Equip Your Team With Advanced Cross-Cultural Knowledge To Elevate Brand Resonance

    In 2012 we revolutionized U.S. Hispanic market intelligence with a breakthrough 2-dimensional framework that has unprecedent actionability and has been typed into Nielsen Scanning Panel, Nielsen Spectra and fused with NPower®.

    In 2017, we revolutionized the New Mainstream market intelligence, updated the Hispanic model and created two groundbreaking models for Black Americans and Asians.

    Two years ago, we released the 2020 edition of the syndicated report: The Cultural Mosaic 2.0: Achieving Greater Resonance in Today’s New Mainstream© which was a powerful and unparalleled knowledge tool to help marketers develop winning total market and targeted initiatives.

    Now this year we are releasing the 2022 edition of the syndicated report: The Cultural Mosaic 3.0: which delivers breakthrough knowledge to help marketers achieve greater efficiencies by understanding today’s polycultural mainstream America. It uncovers “connective tissue” (universal themes) across cultural cohorts (Non-Ethnic Whites/Other, Hispanics, Black Americans, Asians) as well as cultural nuances that uncover opportunities for more successful targeted initiatives.

    The report delivers updates to all the models and trended data on consumer, shopper and media attitudes and behavior. It is available for purchase as of October 2022 and typing tools can be licensed for a minimal annual fee.

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      08.19.2022
      Syndicated Report

      Access Breakthrough Universal Truths for Black Americans

      Our syndicated reports present a holistic view of today's Black American consumers with advanced cultural understanding.

      Diversity is intrinsic to today’s U.S. culture and deeply understanding this important cultural cohort is critical to winning in today’s Polycultural mainstream.

      Syndicated reports are now available for purchase!

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        08.19.2022
        Syndicated Report

        Access Breakthrough Universal Truths for Hispanics

        Our syndicated reports present a holistic view of today's U.S. Hispanic/Latino consumers with advanced cultural understanding.

        Diversity is intrinsic to today’s U.S. culture and deeply understanding this important cultural cohort is critical to winning in today’s Polycultural mainstream.

        Syndicated reports are now available for purchase!

        Click “Download” below to learn more…

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          12.14.2021
          Infographic

          Polycultural Brand Insights for the Holiday

          To show our appreciation toward our clients during this holiday season, we created an infographic with polycultural insights using data from our 2021 Total Market and Multicultural Brand Affinity syndicated report, which reports affinity ratings for 61 brands across a variety of categories. Using our proprietary Brand Affinity Score, we present the top 25 and bottom brands for Total Market, Hispanics, Black Americans and Asian Americans.

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            11.08.2021
            Syndicated Report

            Culturati’s Total Market and Multicultural Brand Affinity Report

            This report brings insight into the favorite consumer brands and why they connect across cultures.

            As the multicultural consumer market continues to grow in size and importance, brands need to work even harder to connect with them.  

            Our Multicultural Brand Affinity syndicated report identifies which brands are the favorites among the key cultural cohorts of U.S. Hispanic, Black American and Asian American, and what the brands are doing to be successful within each of these cohorts.  

            We also look at the brands with lower affinity scores and identify how they are missing the mark.  

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