Total Market & Hispanic Holiday Shopper Insights
An Optimistic Financial Outlook Makes Hispanics Even More Lucrative Holiday Consumers than Non-Hispanics. As a valued partner, we are sharing some cultural insights as our gift to you this holiday season.
U.S. Hispanic Outlook and Segmentation Evolution ©2019 Update
Download an overview of this report. The U.S. Hispanic market is undergoing one of the most profound and significant shifts since the beginning of Hispanic marketing as an industry. Our socio-political environment has elevated the need to understand how the U.S. Hispanic culture will evolve and the forces behind important shifts. Lean on Culturati’s U.S. Hispanic evolution forecast and related insights to understand attitudinal factors and key dimensions that impact the behaviors of this burgeoning population.
The content of this report will unleash your thinking on how to stay ahead of the Hispanic evolution curve in order to prioritize and effectively connect with your Hispanic growth targets.
Mainstream & Ethnic Insightful Treats for You
Everyone loves to find treats in their holiday stocking. As a valued partner, we are sharing some cultural insights as our gift to you this holiday season.
Using Spanglish Effectively in TV Advertising ©2016
Download an overview of this report.Online survey among Hispanic TV viewers across the acculturation spectrum.
Evaluated Spanglish ads on key metrics including purchase intent, appeal and relevance, as well as how Spanglish was used and showing cultural respect.
The Impact of Cultural Differences on Sports Engagement
Sports are a popular form of entertainment for many people especially in the U.S. However, engagement levels are not the same across the board. You can better understand these nuances by leveraging Culturati’s Cultural MosaicTM Segmentation Model and Culturati’s Hispanic Segmentation Model. Download this infographic to learn more about how cultural differences impact sports engagement.
Hispanic Shopping Trends to Optimize Shopper Strategies
Changes in the economy, product landscape, and technology are driving Hispanic consumers to modify their shopping habits. This new information can help brand and shopper teams understand what shopper strategies will be most effective to generate incremental sales among Hispanic consumers. Take a look at this article that reveals Hispanic Shopping Trends – it may spark some additional thinking on how to authentically connect with Hispanics.
