2023 Multicultural Events
Click Download Now to explore these Multicultural events.
Each year we research and compile a list of Multicultural events that are taking place in the major U.S. cities. The document is organized by city and month to help you navigate. We also include links to the event’s main website for easy reference.
LatinX: An Unpopular Term Among the Population it Describes
The question many marketers are grappling with today, is how to refer to the U.S. Hispanic population in a way that is culturally sensitive, authentic, and relatable.
Traditionally, this demographic has been referred to as Hispanic or Latino, but in recent years, the term ‘Latinx’ has gained some traction and visibility, leaving many marketers unsure as to which term to use. Although the adoption of the term Latinx by many media outlets was intended to convey inclusivity, the result has been backlash rejecting the use of this term to refer to the ethnicity as a whole, especially amongst Spanish speakers.
Download this POV to learn more.
Culturati Cultural Intelligence Series®
Download an overview of this report. Culturati releases Culturati Cultural Intelligence Series™ to elevate consumer connection.
Culturati Research & Consulting, a thought leader in U.S. cross-cultural intelligence, has released the 2023 edition of their Culturati Cultural Intelligence Series™.
This advanced knowledge suite is composed of five culture-rich syndicated reports designed to elevate cultural empathy and success across brands and sectors with trended data texturized with human insights. The series includes: The Cultural Mosaic 3.0, Multicultural Brand Affinity (with NH White benchmark), Hispanic Universal Truths (Key Themes), Black American Key Themes, and Asian American Universal Truths (Key Themes).
Each report offers proven research and actionable key insights to help brands win in today’s complex consumer landscape with cross-cultural intelligence. Contact us for more information.
Polycultural Brand Insights for the Holiday (UPDATED 2022)
This Holiday season we updated our Polycultural Brand Insights using data from our 2022 Total Market and Multicultural Brand Affinity syndicated report, which reports affinity ratings for 87 brands across a variety of categories. Using our proprietary Brand Affinity Score, we present this year’s top 15 and bottom brands for Total Market, Hispanics, Black Americans and Asian Americans.
Feast on these Thanksgiving Polycultural Insights!
Holiday traditions are an important aspect of building strong bonds between family and community as well as helping people expand cultural horizons through interactions with others and the expansion of diversity through food. Over the past decades, Thanksgiving has consistently been one of the most celebrated American holidays across cultural groups, with 81% of the total U.S. population taking part in the celebration today.
CM 3.0: Achieving Greater Resonance in Polycultural Mainstream ©2022
Download an overview of this report. Equip Your Team With Advanced Cross-Cultural Knowledge To Elevate Brand Resonance
In 2012 we revolutionized U.S. Hispanic market intelligence with a breakthrough 2-dimensional framework that has unprecedent actionability and has been typed into Nielsen Scanning Panel, Nielsen Spectra and fused with NPower®.
In 2017, we transformed the way we view the New Mainstream market intelligence, updated the Hispanic model and created two groundbreaking models for Black Americans and Asians.
Two years ago, we released the 2020 edition of the syndicated report: The Cultural Mosaic 2.0: Achieving Greater Resonance in Today’s New Mainstream© which was a powerful and unparalleled knowledge tool to help marketers develop winning total market and targeted initiatives.
Now this year we released the 2022 edition of the syndicated report: The Cultural Mosaic 3.0: which delivers breakthrough knowledge to help marketers achieve greater efficiencies by understanding today’s polycultural mainstream America. It uncovers “connective tissue” (universal themes) across cultural cohorts (Non-Ethnic Whites/Other, Hispanics, Black Americans, Asians) as well as cultural nuances that uncover opportunities for more successful targeted initiatives.
The report delivers updates to all the models and trended data on consumer, shopper and media attitudes and behavior. Data was just released in October 2022, and it is now available for purchase. Typing tools can be licensed for a minimal annual fee. Contact us for more information!
