Polycultural Brand Insights for the Holiday
To show our appreciation toward our clients during this holiday season, we created an infographic with polycultural insights using data from our 2021 Total Market and Multicultural Brand Affinity syndicated report, which reports affinity ratings for 61 brands across a variety of categories. Using our proprietary Brand Affinity Score, we present the top 25 and bottom brands for Total Market, Hispanics, Black Americans and Asian Americans.
Polycultural Brand Insights for the Holiday
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Increasing Brand Affinity Among Multicultural Consumers ©2023
Download an overview of this report. This report brings insight into the favorite consumer brands and why they connect across cultures.
As the multicultural consumer market continues to grow in size and importance, brands need to work even harder to connect with them.
Our Multicultural Brand Affinity syndicated report identifies which brands are the favorites among the key cultural cohorts of U.S. Hispanic, Black American and Asian American, and what the brands are doing to be successful within each of these cohorts.
We also look at the brands with lower affinity scores and identify how they are missing the mark.
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Increasing Brand Affinity Among Multicultural Consumers ©2023
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Healthcare and The Multicultural Consumer
Healthcare is a personal and highly emotional category, therefore it is important for brands to demonstrate a deep and empathetic cultural understanding when speaking to General Market and Ethnic consumers. Download this POV to learn about specific Hispanic and African-American cultural nuances in relation to healthcare that should be kept in mind when developing strategies and plans to reach these segments.
Healthcare and The Multicultural Consumer
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Cross-Cultural Holiday Insight Cheer
As a way to show our appreciation toward our clients during this holiday season, we have created an infographic with cross-cultural insights leveraging data from several of our recent surveys such as our Cultural Mosaic 2.0 © and our Hispanic Music Quick Poll, Culturati © 2020. The infographic includes information broken out by cultural group as it relates to life priorities, holidays celebrated, ways in which consumers express their identify and alcohol consumption. The infographic also includes a spotlight on Hispanic, Black American and Asian consumers with information on specific foods consumed during the holidays, music preferences, and alcohol consumption broken out by the Culturati segments within each ethnic segmentation model.
Cross-Cultural Holiday Insight Cheer
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Snapshot: Hispanics Voting for “Safety” vs. “Change”
This year, the group of eligible voters is expected to be more racially diverse and the increase in the number of Hispanic voters has many wondering how much weight Hispanics will pull in the upcoming presidential elections. To get a deeper perspective, we polled Hispanics from all acculturation levels to learn about their political standing and voting plans.
Download this Insights Snapshot to find out what percentage of Hispanics plan to vote, how they feel about the candidates and who they plan to vote for.
Snapshot: Hispanics Voting for “Safety” vs. “Change”
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Impact of COVID-19 on Asian Consumers & Shoppers
Asians have been impacted by COVID-19 and this is reflected in changes to their lifestyle, media consumption and online shopping behavior. Download our infographic to see details on how COVID-19 has impacted the lives of Asians in the U.S. Additionally, infographic highlights areas of opportunity for various sectors based on changes in consumer behavior. The infographic shows data broken out by the four Culturati Asian segments compared to Total Asians, and it also includes highlights by Asian country of origin.
Impact of COVID-19 on Asian Consumers & Shoppers
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