12.21.2018
Infographic

Mainstream & Ethnic Insightful Treats for You

Everyone loves to find treats in their holiday stocking. As a valued partner, we are sharing some cultural insights as our gift to you this holiday season.

    Download this resource now!

    *Required Field

    08.15.2018
    Syndicated Report

    Using Spanglish Effectively in TV Advertising (©2015)

    Online survey among Hispanic TV viewers across the acculturation spectrum.
    Evaluated Spanglish ads on key metrics including purchase intent, appeal and relevance, as well as how Spanglish was used and showing cultural respect.

      Download this resource now!

      *Required Field

      08.01.2018
      Infographic

      The Impact of Cultural Differences on Sports Engagement

      Sports are a popular form of entertainment for many people especially in the U.S. However, engagement levels are not the same across the board. You can better understand these nuances by leveraging Culturati’s Cultural MosaicTM Segmentation Model and Culturati’s Hispanic Segmentation Model. Download this infographic to learn more about how cultural differences impact sports engagement.

        Download this resource now!

        *Required Field

        07.19.2018
        POV

        Understand Hispanic Shopping Trends to Optimize Shopper Strategies

        Changes in the economy, product landscape, and technology are driving Hispanic consumers to modify their shopping habits. This new information can help brand and shopper teams understand what shopper strategies will be most effective to generate incremental sales among Hispanic consumers. Take a look at this article that reveals Hispanic Shopping Trends – it may spark some additional thinking on how to authentically connect with Hispanics.

          Download this resource now!

          *Required Field

          07.13.2018
          POV

          Shifts in Hispanic Life Priorities for Greater Brand Resonance

          Strong brand resonance is critical in today’s complex consumer environment and Culturati is committed to bringing you market trends and consumer insights to inspire stronger connections between people and brands. Take a look at this article that reveals Hispanic life priority shifts – it may spark some additional thinking on how to authentically connect with Hispanics.

            Download this resource now!

            *Required Field

            06.05.2018
            POV

            Ice Cream and the U.S. Hispanic Consumer

            Ice cream/frozen novelties are a food that is deeply rooted in Hispanic culture and fully enjoyed by U.S. Hispanics. Understanding certain nuances of their behavior in this category can help marketers win with these consumers. Download this POV to better understand how cultural connection to the ice cream category drives consumption.

              Download this resource now!

              *Required Field