Using Spanglish Effectively in TV Advertising (©2015)
Online survey among Hispanic TV viewers across the acculturation spectrum.
Evaluated Spanglish ads on key metrics including purchase intent, appeal and relevance, as well as how Spanglish was used and showing cultural respect.
The Impact of Cultural Differences on Sports Engagement
Sports are a popular form of entertainment for many people especially in the U.S. However, engagement levels are not the same across the board. You can better understand these nuances by leveraging Culturati’s Cultural MosaicTM Segmentation Model and Culturati’s Hispanic Segmentation Model. Download this infographic to learn more about how cultural differences impact sports engagement.
Understand Hispanic Shopping Trends to Optimize Shopper Strategies
Changes in the economy, product landscape, and technology are driving Hispanic consumers to modify their shopping habits. This new information can help brand and shopper teams understand what shopper strategies will be most effective to generate incremental sales among Hispanic consumers. Take a look at this article that reveals Hispanic Shopping Trends – it may spark some additional thinking on how to authentically connect with Hispanics.
Shifts in Hispanic Life Priorities for Greater Brand Resonance
Strong brand resonance is critical in today’s complex consumer environment and Culturati is committed to bringing you market trends and consumer insights to inspire stronger connections between people and brands. Take a look at this article that reveals Hispanic life priority shifts – it may spark some additional thinking on how to authentically connect with Hispanics.
Ice Cream and the U.S. Hispanic Consumer
Ice cream/frozen novelties are a food that is deeply rooted in Hispanic culture and fully enjoyed by U.S. Hispanics. Understanding certain nuances of their behavior in this category can help marketers win with these consumers. Download this POV to better understand how cultural connection to the ice cream category drives consumption.
Snapshot: Hispanics Voting for “Safety” vs. “Change”
This year, the group of eligible voters is expected to be more racially diverse and the increase in the number of Hispanic voters has many wondering how much weight Hispanics will pull in the upcoming presidential elections. To get a deeper perspective, we polled Hispanics from all acculturation levels to learn about their political standing and voting plans.
Download this Insights Snapshot to find out what percentage of Hispanics plan to vote, how they feel about the candidates and who they plan to vote for.