Cross-Cultural Holiday Insight Cheer
As a way to show our appreciation toward our clients during this holiday season, we have created an infographic with cross-cultural insights leveraging data from several of our recent surveys such as our Cultural Mosaic 2.0 © and our Hispanic Music Quick Poll, Culturati © 2020. The infographic includes information broken out by cultural group as it relates to life priorities, holidays celebrated, ways in which consumers express their identify and alcohol consumption. The infographic also includes a spotlight on Hispanic, Black American and Asian consumers with information on specific foods consumed during the holidays, music preferences, and alcohol consumption broken out by the Culturati segments within each ethnic segmentation model.
Impact of COVID-19 on Asian Consumers & Shoppers
Asians have been impacted by COVID-19 and this is reflected in changes to their lifestyle, media consumption and online shopping behavior. Download our infographic to see details on how COVID-19 has impacted the lives of Asians in the U.S. Additionally, infographic highlights areas of opportunity for various sectors based on changes in consumer behavior. The infographic shows data broken out by the four Culturati Asian segments compared to Total Asians, and it also includes highlights by Asian country of origin.
Digital Natives – How Technology Has Shaped Gen Z
Generation Z (also known as Gen Z) is the youngest generation that is part of the workforce and is the largest generation to date. As such, their buying power will only increase over time. For this reason, it is vital to understand their shopper, media, and digital behaviors as well as what makes them unique in order to best reach them during this critical formative time for them. Our Gen Z infographic includes key information about events that have shaped Gen Z, their demographic makeup, connection to technology, brand affinity, shopper behavior and more.
Impact of COVID-19 on Black American Consumers & Shoppers
Black Americans have been impacted significantly by COVID-19 and this is reflected in changes to their lifestyle, media consumption and online shopping behavior. Download our infographic to see details on how COVID-19 has disrupted the lives of Black Americans. Additionally, we highlight areas of opportunities for various sectors based on changes in consumer behavior. The infographic shows data broken out by the four Culturati Black American segments compared to Total Black Americans.
CM 2.0: Achieving Greater Resonance in Polycultural Mainstream ©2020
Download an overview of this report. Equip Your Team With Advanced Cross-Cultural Knowledge To Elevate Brand Resonance
In 2012 we revolutionized U.S. Hispanic market intelligence with a breakthrough 2-dimensional framework that has unprecedent actionability and has been typed into Nielsen Scanning Panel, Nielsen Spectra and fused with NPower®.
In 2017, we revolutionized the New Mainstream market intelligence, updated the Hispanic model and created two groundbreaking models for Black Americans and Asians.
This year we have released the 2020 edition of the syndicated report: The Cultural Mosaic 2.0: Achieving Greater Resonance in Today’s New Mainstream© which is a powerful and unparalleled knowledge tool to help marketers develop winning total market and targeted initiatives.
The report delivers updates to all the models and trended data on consumer, shopper and media attitudes and behavior. It is available for purchase as of September 2020 and typing tools can be licensed for a minimal annual fee.
Call us for more information!
Celebrating Holidays & Traditions in America
Our insightful infographic that showcases the importance of holidays and breaks them down by Total Market vs. Multicultural consumers – and by attitudinal segments with these cultural cohorts. We also show the frequency of celebrating specific holidays and provide interesting trends from a 2017 survey. Understanding these trends will allow marketers to create campaigns around holidays that connect with the new total mainstream as well as design more effective targeted initiatives for multicultural consumers.
