Understanding the Socio-Political Climate Impact Among Hispanics ©2019
Download an overview of this report. Today more than ever, Hispanic consumers want brands to participate in solving societal issues and expect them to be present in their communities. Recent increases in socio-political tension and crackdowns on immigration are creating more personal connections to many social and political issues among Hispanics. To help marketers understand and leverage this new dynamic, Culturati’s report explores how the current socio-political climate impacts Hispanics’ expectations from brands, cultural connections and consumer spending.
The study is particularly powerful because it includes trended data showing changes in attitudes and behaviors, differences by acculturation and comparisons to non-Hispanic consumers.
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Total Market & Hispanic Holiday Shopper Insights
An Optimistic Financial Outlook Makes Hispanics Even More Lucrative Holiday Consumers than Non-Hispanics. As a valued partner, we are sharing some cultural insights as our gift to you this holiday season.
Total Market & Hispanic Holiday Shopper Insights
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U.S. Hispanic Outlook and Segmentation Evolution ©2019 Update
Download an overview of this report. The U.S. Hispanic market is undergoing one of the most profound and significant shifts since the beginning of Hispanic marketing as an industry. Our socio-political environment has elevated the need to understand how the U.S. Hispanic culture will evolve and the forces behind important shifts. Lean on Culturati’s U.S. Hispanic evolution forecast and related insights to understand attitudinal factors and key dimensions that impact the behaviors of this burgeoning population.
The content of this report will unleash your thinking on how to stay ahead of the Hispanic evolution curve in order to prioritize and effectively connect with your Hispanic growth targets.
U.S. Hispanic Outlook and Segmentation Evolution ©2019 Update
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Mainstream & Ethnic Insightful Treats for You
Everyone loves to find treats in their holiday stocking. As a valued partner, we are sharing some cultural insights as our gift to you this holiday season.
Mainstream & Ethnic Insightful Treats for You
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Using Spanglish Effectively in TV Advertising ©2016
Download an overview of this report.Online survey among Hispanic TV viewers across the acculturation spectrum.
Evaluated Spanglish ads on key metrics including purchase intent, appeal and relevance, as well as how Spanglish was used and showing cultural respect.
Using Spanglish Effectively in TV Advertising ©2016
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The Impact of Cultural Differences on Sports Engagement
Sports are a popular form of entertainment for many people especially in the U.S. However, engagement levels are not the same across the board. You can better understand these nuances by leveraging Culturati’s Cultural MosaicTM Segmentation Model and Culturati’s Hispanic Segmentation Model. Download this infographic to learn more about how cultural differences impact sports engagement.
The Impact of Cultural Differences on Sports Engagement
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