Latino? Hispanic? Latinx

The question many marketers are grappling with today, is how to refer to the U.S. Hispanic population in a way that is culturally sensitive, authentic, and relatable. At Culturati we keep a finger on the pulse of the community to detect any changes in the ever-evolving journey of self-identity of this cultural cohort within the larger context of the general U.S. population.

Stay tuned for the full POV coming soon.