Published on June 7, 2024


Webinar: Unlocking the Power of Gen Z – Dive into the Future of Market Trends and Cultural Shifts

Join us for an for an enlightening session where we’ll explore the unique traits and trends that define Generation Z.

Here’s a sneak peek of what you can expect:

Multicultural Insights: Discover the diverse ethnic makeup of Gen Z and understand their impact on the consumer market in addition to how they connect with their culture.

Digital Influence: Learn how Gen Z’s digital upbringing shapes their behaviors, outlook on life, and how they shop.

Financial Outlook: Gain insights into Gen Z’s financial behaviors, how they navigate the economy, and plan for their future.

Societal Connection: Understand Gen Z’s need for interpersonal bonding and how they relate to influencers.

Brand Engagement: Uncover Gen Z’s brand expectations and how those align with their personal values.

As we see the Gen Z generation entering the workforce and becoming one of the largest and most diverse segments of consumers, it is important for brands to understand how this generation will grow and evolve over time, and how that impacts brand relationships and media consumption. It is imperative for marketers to stay one step ahead of this evolution to ensure that their Gen Z strategy not only reflects today’s consumer but also plans for the future.

The data and insights we are excited to share in this webinar are derived from our game changing Culturati Gen Z Intelligence Series® which is unmatched in advancing generational fluency and delivering breakthrough insights.

This series includes our syndicated reports “Unlocking Gen Z 2.0: What is Shaping and Defining Gen Z-ers” © Culturati 2023, “Engaging Gen Z Through the Power of Sports” © Culturati 2023, and our newly released “Creativity Ignited: Gen Z Beauty & Fashion Unleashed” © Culturati 2024.

This webinar is designed to give you a sneak peek at the type of information, data, and insights available to you in our syndicated reports.

The session includes:

● Thought starters and implications for your brand based on both qualitative and quantitative data to help you elevate your brand’s connection with Gen Z consumers

● Double click on Hispanic Gen Z population which makes up 24% Gen Z 18+

● Live Q&A session with the Culturati Team

Don’t miss out on this opportunity to connect with the next generation of consumers and innovators.

Mark your calendars for June 20th, 2024 10 AM PDT/12 PM CDT/1 PM EDT.

Click here to register

Let’s get ready to engage with Gen Z!

About the Presenters

Marissa Romero – President and Chief Insights Officer

● Marissa is one of the most experienced research and insights consultants in the U.S. Hispanic market research industry. Over the past 20+ years she has guided research teams in delivering excellence in multicultural research and providing strategic insights that drive growth.

Clarissa Vera – Cultural Anthropologist and Gen Z/Millennial Insights Expert

● Clarissa is Culturati’s lead researcher on Gen Z and young Millennials. She has contributed her insights and expertise on various qualitative and quantitative Gen Z research initiatives for Culturati’s syndicated studies and Fortune 100 clients.

Suzanne Praught –  Sr. Research Director & Group Manager, Quantitative

● Suzanne is a quantitative expert on multicultural research, managing numerous studies across multiple categories, including generational studies. She has particular skill in deciphering complex data sets and translating the results into clear conclusions with actionable recommendations.



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