Regardless of political affiliation, the U.S. population shares a vision for a society that empowers individuals to take responsibility for their paths and keeps the economy strong so everyone has a fair shot at success. Nonetheless, political views can differ across cultural and generational groups.

Political Views by Cultural Cohorts
One-third of the overall population is moderate. However, Whites are significantly more likely to be conservative, with Asians and Blacks most likely to be moderate. Interestingly, Hispanics are least likely to reveal their political views. By age group, Boomers (36%), Gen X (29%) and Millennials (24%) are significantly more conservative than Gen Z (20%). However, moderate and liberal political views are similar across age groups. 20% of Gen Z are “other”
or prefer not to say. Gen Z Republicans have the strongest representation among Whites at 29% The strongest political party among multicultural groups is Democratic, with 50% among Blacks, 43% among Asians and 32% among Hispanics.

Gen Z Political Party Affiliation
Parental influence on Gen Z tends to be strongest among Black Democrats, followed by Asian, Hispanic and White Republicans, yet 31% of total Gen Z are registered as Independents.
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Contact us to get your copy of The Cultural Mosaic 4.0: Advanced Cultural Intelligence for Greater Resonance in Today’s Polycultural Mainstream © Culturati 2024 Refresh syndicated report (N=5,050) and typing tools. Data was weighted to U.S. Census American Community Survey 2022 1-year estimates and sample sizes by cultural cohort were: Non-Ethnic Whites/Other n=2,050; Hispanics n=1,300; Black Americans n=1,000; Asians n=700. Also, inquire about our “Unlocking Gen Z 2.0: What is Shaping and Defining Gen Z-ers” © Culturati 2023 syndicated report (N=500).

Source: “The Cultural Mosaic 4.0: Advanced Cultural Intelligence for Greater Resonance in Today’s Polycultural Mainstream” © Culturati 2024 Refresh. Sample sizes by age group: Gen Z (n=971); Millennials (n=1,975); Gen X (n=1,653); Boomers (n=451). A/B/C/D/E = Significantly higher than the indicated group at the 95% confidence level. “Unlocking Gen Z 2.0: What is Shaping and Defining Gen Z-ers” © Culturati 2023. A/B/C/D= Significantly higher than the indicated group at the 95% confidence level.

Culturati is proud to honor the theme of “Pioneers of Change: Shaping the Future Together” this Hispanic Heritage month. This year’s theme recognizes the remarkable contributions of Hispanic and Latino individuals who have paved the way for future generations through their innovation, resilience, and unity.

Hispanic and Latino communities have been pivotal in driving progress and inspiring change, from civil rights trailblazers to contemporary leaders in arts, politics, and business. This month, we honor influential figures who exemplify the rich cultural heritage shaping our society and explore how their legacies inspire future generations.

In fact, Hispanics are significantly higher than White non-Hispanics in wanting to leave a legacy behind (46%A), additionally they are significantly more focused and disciplined than White non-Hispanics when it comes to achieving success in life (87%A). Discover these key differences and more in our new Cultural Mosaic 4.0 report, now available for purchase!

As experts in tracking the Hispanic cultural evolution of the U.S. marketplace and its impact on our Polycultural mainstream over the past decade, we want to highlight some examples of leaders who have successfully navigated and excelled in this evolving landscape.

Contact us for information on our The Cultural Mosaic 4.0© Achieving Greater Resonance in Today’s Polycultural Mainstream syndicated report (N=5,050) and typing tools are now available. Data was weighted to U.S. Census American Community Survey 2022 1-year estimates and sample sizes by cultural cohort were: Non-Ethnic Whites/Other n=2,050; Hispanics n=1,300; Black Americans n=1,000; Asian. A = Significantly higher than White non-Hispanics at the 95% confidence level.