Feast on these Thanksgiving Polycultural Insights!
Holiday traditions are an important aspect of building strong bonds between family and community as well as helping people expand cultural horizons through interactions with others and the expansion of diversity through food. Over the past decades, Thanksgiving has consistently been one of the most celebrated American holidays across cultural groups, with 81% of the total U.S. population taking part in the celebration today.
CM 3.0: Achieving Greater Resonance in Polycultural Mainstream ©2022
Download an overview of this report. Equip Your Team With Advanced Cross-Cultural Knowledge To Elevate Brand Resonance
In 2012 we revolutionized U.S. Hispanic market intelligence with a breakthrough 2-dimensional framework that has unprecedent actionability and has been typed into Nielsen Scanning Panel, Nielsen Spectra and fused with NPower®.
In 2017, we transformed the way we view the New Mainstream market intelligence, updated the Hispanic model and created two groundbreaking models for Black Americans and Asians.
Two years ago, we released the 2020 edition of the syndicated report: The Cultural Mosaic 2.0: Achieving Greater Resonance in Today’s New Mainstream© which was a powerful and unparalleled knowledge tool to help marketers develop winning total market and targeted initiatives.
Now this year we released the 2022 edition of the syndicated report: The Cultural Mosaic 3.0: which delivers breakthrough knowledge to help marketers achieve greater efficiencies by understanding today’s polycultural mainstream America. It uncovers “connective tissue” (universal themes) across cultural cohorts (Non-Ethnic Whites/Other, Hispanics, Black Americans, Asians) as well as cultural nuances that uncover opportunities for more successful targeted initiatives.
The report delivers updates to all the models and trended data on consumer, shopper and media attitudes and behavior. Data was just released in October 2022, and it is now available for purchase. Typing tools can be licensed for a minimal annual fee. Contact us for more information!
Black American Universal Truths ©2023
Download an overview of this report. Our syndicated reports present a holistic view of today's Black American consumers with advanced cultural understanding.
Diversity is intrinsic to today’s U.S. culture and deeply understanding this important cultural cohort is critical to winning in today’s Polycultural mainstream.
Syndicated reports are now available for purchase!
Click “Download” below to learn more…
U.S. Hispanic/Latino Universal Truths ©2023
Download an overview of this report. Our syndicated reports present a holistic view of today's U.S. Hispanic/Latino consumers with advanced cultural understanding.
Diversity is intrinsic to today’s U.S. culture and deeply understanding this important cultural cohort is critical to winning in today’s Polycultural mainstream.
Syndicated reports are now available for purchase!
Click “Download” below to learn more…
Polycultural Brand Insights for the Holiday
To show our appreciation toward our clients during this holiday season, we created an infographic with polycultural insights using data from our 2021 Total Market and Multicultural Brand Affinity syndicated report, which reports affinity ratings for 61 brands across a variety of categories. Using our proprietary Brand Affinity Score, we present the top 25 and bottom brands for Total Market, Hispanics, Black Americans and Asian Americans.
Increasing Brand Affinity Among Multicultural Consumers ©2023
Download an overview of this report. This report brings insight into the favorite consumer brands and why they connect across cultures.
As the multicultural consumer market continues to grow in size and importance, brands need to work even harder to connect with them.
Our Multicultural Brand Affinity syndicated report identifies which brands are the favorites among the key cultural cohorts of U.S. Hispanic, Black American and Asian American, and what the brands are doing to be successful within each of these cohorts.
We also look at the brands with lower affinity scores and identify how they are missing the mark.
Call us for more information!
