Brands targeting the U.S. Hispanic market can now hold quick quantitative and extended qualitative conversations with consumers within Facebook!
Consumers like to talk – to their network, to you, to your brand. If your brand has a Facebook presence, you are already aware that this openness and willingness to share is amplified within their social media lives – making websites like Facebook a market research heaven. However, until now, it has been challenging for brands to truly capitalize on this consumer behavior when targeting U.S. Hispanic consumers because of technology, targeting and engagement limitations. To address this gap, Culturati Research & Consulting, Inc. has created the perfect merge between market research online communities (MROCs) and social media: the Learning Incubator™ Facebook Application. This unique application is the first of its kind and is redefining U.S. Hispanic online research by leveraging the latest in technology and Culturati’s proven research expertise to allow MROC members to easily respond to qualitative, quantitative and custom studies within the comfort of their Facebook profiles. With this breakthrough tool, Culturati is further enabling corporations to gather valuable insights that help grow business because it facilitates wider reach, faster completion rates and lower costs.
The Learning Incubator™ is Culturati’s online research and co-creation MROC that enables brands to conduct a wide range of Spanish and English quantitative, qualitative and custom research among U.S. Hispanic consumers from all acculturation levels and demographics. And now the Learning Incubator’s Facebook application expands the reach and power of this quick and cost efficient research community by:
• Enabling brands to interact with target consumers within their Facebook profiles,
• Allowing for broader and faster distribution, more interactive conversations, and
• Creating opportunities to incorporate Facebook marketing campaigns within research studies.
The Learning Incubator’s Facebook Application adheres to the same data and respondent quality, as well as information privacy standards that Culturati provides in all its in-person and online research.
If you would like more information about this tool please contact Maggie Mariscal at (858)792-0500 x14 or at Maggie.Mariscal@CulturatiResearch.com.